Sinister Brand Coalition was born out of a real need.

​

It all started when I was searching for cool, bold dad gear—something that let me proudly rep my role as a dedicated father. As a swim dad, I also wanted personalized gear to wear at the pool and show support for my son. But after digging through site after site, I couldn’t find anything I actually wanted to wear. And I figured—if I felt that way, I probably wasn’t the only one.

 

So my family and I decided to build it ourselves—and Sinister Brand Coalition was born.

 

At first, the vision was focused on dads. But as I started creating designs, my wife Tiffany said, “I want a Sinister Swim Mom shirt too!” And just like that, Sinister Mom was born. From there, things kept evolving—because this brand isn’t just about being a dad or a mom. It’s about anyone who’s fiercely dedicated to the people they love.

 

What started as a small idea is now growing into a bold lifestyle brand—one that speaks to parents, families, athletes, and supporters who give everything and ask for nothing.

 

We’re a small, family-owned business chasing our passion for creating personalized gear that’s bold, stylish, and full of heart. We’re here for the ones who show up early, stay late, and cheer the loudest—because that kind of love deserves to be seen.

 

Thanks for being part of the journey.

 

All the best,

Rob